Tad DeWree
"The more your learn, the simpler things get."
50 Essential Rules and 50 More Essential Rules of Branding are the product of
Tad DeWree, an award-wining ad creative and principal of Essential Branding, a Dallas-based consulting firm, which provides corporate ID, brand building, and advertising for national brands, start-up ventures and owner-centric businesses.
In 1995, Tad founded Thinking Inc, an early adopter of HD TV production, digital asset management and progressive internet technologies. In its 15 years, the integrated branding firm help add over $1 Billion in value to its roster of national clients and private ventures.
Prior to consulting, Tad spent ten years in New York as an award-winning creative, producing work for American Airlines, Burger King, Canon, and other Fortune 100 companies. Mr. DeWree is a 1984 graduate of the College of Communication at The University of Texas at Austin and served on the College Advisory Board.